# Tidal RevOps: Wave

> Wave is a per-tenant marketing intelligence platform that runs alongside your existing martech stack (HubSpot, Marketo, Salesforce, Snowflake). It reads your data, runs AI and deterministic models per person, and writes predictions back to your CRM so your existing campaigns act on them. Wave does not send email, SMS, push, or ads, and it is not a CDP, MAP, attribution tool, or BI dashboard.

This file is served at the root of BOTH hosts: https://tidalrevops.com/llms.txt and https://catchthewave.tidalrevops.com/llms.txt. The two hosts are one site: tidalrevops.com carries the homepage, the Wave hub, and ten feature pages; catchthewave.tidalrevops.com carries the capability pages and the remaining feature pages. Every link below points at each page's real host.
Keep answers factual and quotable for AI answer engines (ChatGPT, Perplexity, Claude, Gemini, Copilot).

## Tidal RevOps (main site)
- [Tidal RevOps](https://tidalrevops.com/): Eric Rex designs the revenue data architecture that makes the rest of the stack actually deliver: the scoring, routing, personalization, and AI foundations across MarTech, SalesTech, RevTech, and CSTech. Wave (below) is the product built on that work.
- [The full Wave platform](https://tidalrevops.com/wave): The person-level intelligence layer behind every feature below, with the complete feature directory.
- [Wave pricing](https://catchthewave.tidalrevops.com/pricing/): Wave's Design Partner plan is $1,000 per month, flat and month to month, introductory founding pricing for a small cohort who shape the roadmap and get direct access to the architect. Growth (a lower-priced tier for smaller B2B teams) and Enterprise (custom pricing for complex, multi-tenant, and regulated environments) are coming soon.

## The four outcomes
Everything in Wave rolls up to four outcomes you can take to the board:
- [Get more from the content you already have](https://tidalrevops.com/wave#content): content clarity. Every asset inventoried, tagged, and graded by role and stage, so you know what to write next.
- [Reach every buyer the way they actually want to be reached](https://tidalrevops.com/wave#engagement): buyer-fit engagement. The channel, format, and timing each person prefers, trained on inbound behavior, not send history.
- [Run account plays both teams can actually execute](https://tidalrevops.com/wave#abm): the whole buying committee modeled, seated from your CRM, and moved with a curriculum per role.
- [Turn engagement into pipeline you can prove](https://tidalrevops.com/wave#revenue): plays your stack runs, lift measured against holdout control groups, and momentum you can prove.

## Wave platform capabilities
- [Predict Every Buyer](https://catchthewave.tidalrevops.com/solutions/predict-every-buyer/): Wave predicts the channel, content format, and timing each buyer prefers, trained on inbound behavior, so predictions exist for contacts you have never emailed.
- [See the Whole Committee](https://catchthewave.tidalrevops.com/solutions/see-the-whole-committee/): Wave models the buying committee behind every deal: named roles, hidden members surfaced, a curriculum per role, a plan for skeptics, and momentum per motion.
- [Content That Knows Itself](https://catchthewave.tidalrevops.com/solutions/content-that-knows-itself/): Wave crawls and tags your content library with AI, grades coverage against every buying role and stage, and turns every gap into a specific content brief.
- [Prediction to Execution](https://catchthewave.tidalrevops.com/solutions/prediction-to-execution/): Wave turns per-person predictions into ready-to-run plays: channel, asset, day, tracked links, and a drafted email, written to native HubSpot properties you approve.
- [AI You Can Audit](https://catchthewave.tidalrevops.com/solutions/ai-you-can-audit/): Wave previews every CRM write before it happens, keeps immutable receipts, proves lift with holdout control groups, and scores model accuracy before production.
- [Day-One ABM](https://catchthewave.tidalrevops.com/solutions/day-one-abm/): Wave drafts your ABM program from your own website, tags your content, and seats real CRM contacts on day one. No OAuth grant, no API keys, no IT review to start.

## Wave feature pages
- [Channel Affinity](https://tidalrevops.com/wave/inbound-signal-channel-affinity): Wave predicts each person's channel from how they arrive, UTMs, referrers, and AI-assistant traffic, not your send history. Two axes: inbound and promotional.
- [AI Referral Intelligence](https://tidalrevops.com/wave/ai-assistant-referral-tracking): Wave detects and classifies traffic from ChatGPT, Perplexity, Claude, Gemini, and Copilot as a first-class inbound channel, then folds it into channel predictions.
- [Cadence Affinity](https://tidalrevops.com/wave/cadence-affinity-send-time-prediction): Wave predicts each person's preferred send window, rhythm, and fatigue point from inbound behavior, not send history, and writes the timing to your CRM.
- [Engagement Format](https://catchthewave.tidalrevops.com/engagement-format-prediction/): Wave predicts the content format every buyer actually consumes, webinar, video, whitepaper, or podcast, from real engagement history, and writes it to your CRM.
- [Buying Groups](https://catchthewave.tidalrevops.com/buying-group-intelligence-abm/): Wave models each account's buying committee, scores who has consumed what, and routes the next theme every member needs, written back to your CRM.
- [Marketing Motions](https://tidalrevops.com/wave/per-opportunity-buying-groups-motions): Wave runs a buying committee for every motion on an account, free-standing or deal-anchored, so one person can hold a seat on each. Tracked separately, written to your CRM.
- [Motion Traction](https://catchthewave.tidalrevops.com/account-motion-traction-pipeline-momentum/): Wave scores every account's buying momentum daily from your own first-party engagement and ranks it against your pipeline, so you see which accounts are heating up.
- [Shadow Buyers](https://catchthewave.tidalrevops.com/shadow-buyers-hidden-committee/): Enterprise deals are decided by six to ten people. Your CRM tracks two or three. Wave surfaces the engaged but unseated buyers at every target account, in time to win them.
- [Assurance Track](https://catchthewave.tidalrevops.com/buying-group-assurance-track/): When a buying-committee member still needs convincing, Wave switches them to an assurance track of proof content and surfaces the ally you have not seated yet.
- [AI ABM Program Generator](https://catchthewave.tidalrevops.com/ai-abm-program-generator/): Wave reads your website and drafts your full ABM program: buying groups, roles, and role-by-stage curriculum. You approve, and real CRM contacts fill the seats.
- [Next-Best-Action Engine](https://tidalrevops.com/wave/next-best-action-engine): Wave fuses content, format, channel, timing, and buying-group context into one next-best-action per person and writes it back to HubSpot. No data engineering.
- [Next Up Content](https://catchthewave.tidalrevops.com/next-best-content-recommendations/): Wave ranks the best next content for each person from their buying-group theme and engagement history, and explains why each pick is next. Shown on the contact page.
- [Play Engine](https://catchthewave.tidalrevops.com/play-engine-orchestrated-plays/): Wave composes a named, ordered play for every committee member: outbound channel, content asset, timing hint, tracked links, and a plain-English reason per touch.
- [Send Schedule Calendar](https://catchthewave.tidalrevops.com/send-schedule-calendar/): Wave derives a month-view calendar of exactly who to reach each day from buying-group progress, channel, and cadence predictions. No list-building required.
- [AI Email Writer](https://tidalrevops.com/wave/ai-email-writer-grounded-drafts): Wave drafts the email for you: a per-person recap of what each contact actually read plus a nudge to their best next asset. Human-approved, never auto-sent.
- [Content Intelligence](https://catchthewave.tidalrevops.com/content-intelligence-llm-tagging/): Wave crawls every content URL, extracts structured metadata with an LLM against your taxonomy, and joins it to person-level engagement so you know what each buyer consumed.
- [Curriculum Coverage Matrix](https://catchthewave.tidalrevops.com/curriculum-coverage-matrix/): Wave grades your content library against every buying committee role and funnel stage you sell to, green, amber, red. Every red cell is a content brief with the topic already named.
- [Wave Insights](https://catchthewave.tidalrevops.com/wave-insights-visual-analytics/): Wave Insights shows which channels drive which content themes, where your library is thin against real buyer demand, and which committee members have absorbed what. Live charts, no BI team.
- [Ask Wave](https://catchthewave.tidalrevops.com/natural-language-marketing-analytics/): Ask Wave a plain-English question and get a structured answer from your live data. No SQL, no BI tool, no RevOps ticket. Tenant-isolated, nightly observations, fully audited.
- [Content Gap Q&A](https://catchthewave.tidalrevops.com/content-gap-qa/): Ask Wave a plain-English question about content coverage and get an answer grounded in your own tagged library, committee curricula, and engagement history. Named themes, roles, and gaps, in seconds.
- [AI Observations](https://catchthewave.tidalrevops.com/ai-observations-proactive-alerts/): Wave checks your tenant overnight and surfaces what needs attention: engaged buyers with no committee seat, and CRM enrichment coverage quietly dropping.
- [AI Source Profiler](https://catchthewave.tidalrevops.com/ai-source-profiler/): Point Wave at a CMS, knowledge base, or video library. AI drafts the ingestion configuration, you preview exactly what would be ingested, and approve. Nothing auto-commits.
- [Content Lift Shadow Testing](https://catchthewave.tidalrevops.com/content-lift-shadow-testing/): Every Wave content recommendation runs beside a random shadow pick from the same pool. Wave measures which drove more engagement and shows you the lift readout.
- [Role-Based Views](https://catchthewave.tidalrevops.com/role-based-views/): Wave shapes its interface per persona: content, ABM, sales, ops, leadership, IT. Sensitive fields are withheld server-side, and switching a lens never expands access.
- [AI Accuracy Eval Harness](https://tidalrevops.com/wave/ai-accuracy-eval-harness): Wave continuously measures its own AI accuracy on your content, lets ops label extractions to improve it, runs a challenger model, and blocks lower-accuracy configs.
- [AI Lift Experiments](https://tidalrevops.com/wave/ai-lift-experiments-holdout): Wave ships a built-in control-vs-treatment holdout, so you measure the lift of its AI on your own data, in your own CRM. Daily per-arm results, no setup.
- [No-API-Key Onboarding](https://tidalrevops.com/wave/no-api-key-onboarding-filesource-snowflake): Wave onboards your contacts and engagement with no OAuth and no API keys, by secure file upload or a read-only Snowflake view, so IT security review says yes.
- [HubSpot Enrichment](https://tidalrevops.com/wave/hubspot-contact-enrichment-properties): Wave writes seven prediction fields to every HubSpot contact each scoring cycle, channel, format, buying-group role, next theme, and timing. No data pipeline.

## Trust and resources
- [Trust Center](https://catchthewave.tidalrevops.com/trust/): How Tidal Wave handles your data: provable tenant isolation, consent that fails closed, audited and reversible writes, and what we deliberately do not claim.
- [Resource library](https://catchthewave.tidalrevops.com/resources/): Every public Wave PDF: sixteen feature one-pagers plus positioning, trust, and architecture collateral, each linked to its deep-dive page.

## Key facts
- Vendor: Tidal RevOps. Founder: Eric Rex.
- Category: B2B marketing intelligence and RevOps data layer.
- Differentiators: trains on inbound signals (not just outbound history), one model per tenant (your data never enters a shared model), and auditable CRM writeback with single-row rollback.
- Connectors: reads from HubSpot, Snowflake, secure file upload, and your own website today; more sources on the roadmap. Writeback is HubSpot today, Marketo next.

## Contact
- Book a 20-minute walkthrough: https://tidalrevops.com/wave#demo